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About UsChina Media Strategies is the only company devoted to providing media trainings customized to meet the needs of businesses seeking to enter the China market. The company was founded by Richard Burger, a PR professional and former journalist with many years of experience in Greater China. Along with trainings, China Media Strategies helps clients organize and execute media campaigns in China and provides high-quality copywriting services to localize your materials for the China market. Richard and Jan Ziff first worked with one another in 1989. Their combined experience in media training, media relations, print and broadcast journalism and writing is unsurpassed in the industry. |
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The Trainers |
Richard Burger
Since then he has worked for eight years in Greater China, including four years in Beijing where he first practiced PR as a Senior Vice President for Ketchum Public Relations.In that capacity he played a leading role in managing the media relations for Lenovo’s 2008 Beijing Olympic sponsorship, and helped prepare a wide array of spokespeople for dealing with both the domestic media and the foreign correspondents based in China. This was followed by a stint as editor at the English-language Chinese newspaper The Global Times, which rounded out Richard’s experience and offered him a rare bird’s eye view into how the Chinese media operate. In 2009-10 he managed the media outreach for the designers of two pavilions at the 2010 Shanghai World Expo. Richard also served as Sr. Vice President in Ketchum’s Taipei office. In 2002 be became one of the very first English-language bloggers in China and his site, The Peking Duck remains one of the most popular China-focused blogs today. For more information, please visit Richard's LinkedIn profile.
| Jan Ziff
Jan then served for four years as a correspondent covering the West Bank, Gaza and Palestinian issues for the BBC World Service and BBC Arabic Service. Jan’s love affair with the US, and her dream of one day working there as a reporter began in the 1960s. In1988 she was assigned by the BBC World Service to cover the State Department in Washington, where she became the first foreign broadcast correspondent to travel extensively with the Secretary of State. She has lived in the US ever since. Ever the tireless journalist, in 1991 Jan started the CBS News Radio program Sound*Bytes, one of the longest-running computer/technology radio shows in the US. She is still hosting the show twenty years later. Her passions include travel, languages, media issues, politics, food, mystery thrillers and dogs. |
© 2010 China Media Strategies |
With more than 25 years of combined journalism and PR experience, Richard Burger began conducting media trainings in 1995, when he was based in Silicon Valley.
Former State Department correspondent for the BBC, Jan Ziff brings more than two decades of journalism experience to China Media Strategies. Born in the UK, Jan spent seven years in the Middle East, based in Jerusalem where she mastered Arabic and Hebrew. She soon joined the Jerusalem bureau of Voice of America where she worked for six years.