Unlocking the China Puzzle

News media in China are far different from the media in the West. China-specific preparations, materials, messages and media training are essential for breaking into the China market, winning positive coverage and meeting your marketing goals there.

China Media Strategies offers solutions for businesses and PR agencies who need media relations support in China. Watch our videos to learn more about our media training and public relations outreach.

Our immersive training, with its strong focus on China, gives you the confidence and tools to deal with the Chinese media. Repeated practice cements your knowledge and leaves you prepared to handle tough questions and sensitive issues.

What our clients say:

“Richard Burger’s full-day media training program is a crash course in clear thinking. The lessons and skills he teaches will improve not just your media work – it will improve every presentation, every speech, every verbal communication you make.  It’s the best investment we have ever made in our people.”

Bob Rogers
Founder and CEO
BRC Imagination Arts
(Experience designers for two major pavilions at the 2010 Shanghai World Expo)

China Media Strategies can train your spokespeople, create your China media plan and help execute it on the ground to win meaningful coverage from key Chinese media as well as China-based foreign media.